Thoma has been the agency of record for the Komen Arkansas Race for the Cure for nearly a decade and has been instrumental in helping the race attain and maintain its ranking as one of the top fundraising races in the country. Each year, Thoma develops the race theme that will be the foundation for all marketing efforts. For 2014, the theme “Move. Be Moved.” was created by the Thoma creative team. This theme was then used to inform the campaign elements that range from posters to banners to print advertising — all designed to help ensure that over 50,000 race participants pack the streets on the first Saturday in October.