The Capital Hotel, a storied four-star establishment that has been a tourist mecca for over a century, floundered following a costly and high-profile renovation. The Capital worked with Thoma on a brand research initiative that unearthed several issues facing the hotel. Through a highly collaborative effort, Thoma created a brand position that re-captured the essence of the brand, taking this message into a variety of media that led to an almost immediate uptick in sales.

Capital Hotel Little Rock Branding
Capital Hotel Case Study
Capital Hotel Little Rock Branding
Capital Hotel Case Study
Capital Hotel Little Rock Branding
CAP-BAR