Helping raise money and awareness about breast health in Arkansas.

Despite being arguably the most high-profile charity event in Arkansas each year, the state chapter of the Susan G. Komen Foundation needed high-powered creative to stay top of mind for the ultra competitive philanthropic dollar. They called Thoma Thoma in 2008 and have been working with us to promote Race for the Cure ever since.

 
 
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By approaching each year as an entirely new event, Thoma Thoma has collaborated with Race for the Cure to create branded themes and energetic creative that maintain a brand continuity but create a new buzz around each year’s race.

 
 
 
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Since working with Thoma Thoma, race participation has climbed to as many as 50,000 participants, making the Komen Arkansas Race for the Cure one of the largest Komen races in the country. Since the race began, more than $12 million has been raised to promote breast health in Arkansas.

 
 
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