The Usability Factor: Is Your Website Working Against You?
10/28/05 // Derek Wacaster
Do you have a lot of hits to your website, but no clicks beyond the first page? Or do the sales on your e-commerce site stop somewhere during the checkout process? It could be poor usability.
Developing Your Email Newsletter Subscriber List
9/14/05 // Martin Thoma
So you’ve created a great-looking e-mail newsletter packed full of highly intelligent and insightful articles, but you aren’t seeing the results you had hoped for?
Boomerang Marketing: Getting Return Visits to your Website
9/14/05 // Martin Thoma
Since the worldwide web sprung on the scene just a few years ago, companies have been spending hundreds of thousands of dollars to construct web sites and attract visitors to them.
Effective Direct Mail Strategies
9/14/05 // Suzanne Sage and Martin Thoma
Over the past couple of years, the advertising and public relations industry has suffered one of its most dramatic
turndowns since the Great Depression.
Sales Coaching: Navigating Toward A More Powerful Paradigm
5/6/05 // I. Barry Goldberg
Our clients don’t hire us because they want powerful brands, attention-getting marketing campaigns or compelling PR programs. They hire us because they want to grow sales, grow markets, grow margins. The former are simply means to the ends. Enter our new service — The Sales Navigator™.
Being Creative For Fun And Profit
5/4/05 // by Derek Wacaster
Too many companies try to copy the competition—seeking to create an incrementally better product or a similar but cheaper offering. This flawed thinking tends to lead to commoditization in entire market segments — except for the one company that somehow manages to be different. Shouldn’t that be you?
Test Your Marketing Moxie
1/20/05 // Martin Thoma
Is your brand ready for prime time? Here's a quiz to find out.
