Banks face a lot of competition both in the real world and online. Standing out in the crowd can be a daunting, difficult task — especially for community banks. Often…
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I couldn’t NOT write about this. Two of the biggest passions in my life: rock climbing and advertising. Back story: Alex Honnold is arguably the most famous rock climber on…
Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…
Thoma Thoma is looking for a smart, talented, well-rounded, interesting, fun, driven, digitally native and amicable Art Director. Five+ years of experience in an agency, corporate or design studio setting….
Neuroscience shows that our brains encode emotions more strongly and durably than any other information. We forget facts and figures. We lose historical dates and misremember chronologies. Algebraic formulas and…
Are you driven and proactive like Nike? Or are you relaxed but engaged like Netflix? Find out which famous brand you share the most attributes with by taking our short…
Last Friday, the Thoma team started the weekend a few hours early with the premiere of six original short films written, directed and edited by... ourselves! Over the past month we were tasked with...
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So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…
Thoma loves great thinkers, especially if they also happen to be accompanied by great work ethics. We are accepting internship applications from promising college students who have completed a minimum…
We often think of brands as the emotional connection between customers and the products or companies those brands represent. Certainly brands elicit emotions. They spur affinity, love, revulsion, contentment. One…
While Peyton Manning (most likely) rides off into the sunset with a Bud Heavy in hand and we all revel in the Coldplay/Beyonce/Bruno Mars halftime show supernova, please enjoy my…
The Super Bowl is the championship game of the National Football League. It is held every year and is the most-watched American television broadcast of the year — oh, you...
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The year 2016 is here and with it all the excitement of turning a new page on the calendar. What page might the brand leader turn? I’m not thinking about…