Little Rock is rapidly becoming a cultural hub for restaurant growth. As a local foodie, I’m excited to see growth in cuisine and expertise. From a designer’s perspective, I notice…
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This week, we are proud to feature a guest post from our friend and client, Molly Carpenter, vice president of marketing and public relations for FNBC Bank. Molly is a…
When my oldest daughter was still a baby, my family moved to a large city that happened to have one of the highest crime rates in the country. I asked…
Imagine a dark castle, windows blackened, battlements abandoned, rising up above a perilous forest. Now imagine the queen of such a castle, beautiful and terrible, vain and tyrannical, sweeping down…
Banks are time-tested institutions that have been around for centuries millennia — but when it comes to modernizing their marketing efforts, they can often live in the past. The Financial…
When you find out that women from over 10 different countries are coming to Little Rock, AR to speak about topics ranging from “Women in STEM” to “Social Entrepreneurship” —...
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In order to survive, tech companies must live on the cutting edge, constantly upgrading and improving their services and products to stay ahead of the competition. In the mad sprint…
All banks face a major problem when it comes to attracting new business — everyone already has a bank. It’s not like a new car that will break down or…
“Features and Benefits” is sooo last year. The hot new trend in destination marketing? Video. Ok, video is NOT new, but it IS becoming more common and more critical to…
The banking industry is changing and the competition surrounding technological advances seems to be increasing now more than ever. Included in this shift is a strong acknowledgement of a user’s…
The goal of every tourism destination is clear: get heads in beds. But more often than not, visitors start out as online visitors researching your destination. And hopefully, those online…
Banks face a lot of competition both in the real world and online. Standing out in the crowd can be a daunting, difficult task — especially for community banks. Often…
I couldn’t NOT write about this. Two of the biggest passions in my life: rock climbing and advertising. Back story: Alex Honnold is arguably the most famous rock climber on…
Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…