In order to survive, tech companies must live on the cutting edge, constantly upgrading and improving their services and products to stay ahead of the competition. In the mad sprint…
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All banks face a major problem when it comes to attracting new business — everyone already has a bank. It’s not like a new car that will break down or…
“Features and Benefits” is sooo last year. The hot new trend in destination marketing? Video. Ok, video is NOT new, but it IS becoming more common and more critical to…
The banking industry is changing and the competition surrounding technological advances seems to be increasing now more than ever. Included in this shift is a strong acknowledgement of a user’s…
The goal of every tourism destination is clear: get heads in beds. But more often than not, visitors start out as online visitors researching your destination. And hopefully, those online…
Banks face a lot of competition both in the real world and online. Standing out in the crowd can be a daunting, difficult task — especially for community banks. Often…
I couldn’t NOT write about this. Two of the biggest passions in my life: rock climbing and advertising. Back story: Alex Honnold is arguably the most famous rock climber on…
Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…
Thoma Thoma is looking for a smart, talented, well-rounded, interesting, fun, driven, digitally native and amicable Art Director. Five+ years of experience in an agency, corporate or design studio setting….
Neuroscience shows that our brains encode emotions more strongly and durably than any other information. We forget facts and figures. We lose historical dates and misremember chronologies. Algebraic formulas and…
Are you driven and proactive like Nike? Or are you relaxed but engaged like Netflix? Find out which famous brand you share the most attributes with by taking our short…
Last Friday, the Thoma team started the weekend a few hours early with the premiere of six original short films written, directed and edited by... ourselves! Over the past month we were tasked with...
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So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…