17 SEO Myths You Should Leave Behind in 2015

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Search engine optimization (SEO) has witnessed quite a few updates and changes in the last decade, such as how searchers perform their queries and interact with the results and how search engines rank websites based on content. With these changes come several misconceptions and “myths” on how websites get the best rankings.

HubSpot has an ebook on the 17 myths you shouldn’t believe. It tells you why these myths are just myths and what practices you should be implementing instead.

Here are a few myths this ebook debunks:

  • More links are better than more content.
  • SEO is something I can hand off to IT.
  • Keywords need to be an exact match.

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